Within Dropified you can setup description templates and switch between them when importing products. This helps you create unique descriptions relevant to each item. 

For example, rather than having just one default description you could have a different one for each category on your store. 

To set this up go to Settings: https://app.dropified.com/settings

Set Default Description to Custom, then click Custom Product Descriptions and then Add New Template 

The template that you save here will be available when you are importing products:

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